Friday, December 12, 2008

Whence absolute?

Absolute: (1)free from imperfection. (2)Marked by restraint from control. From the Latin absolvere, to set free.

Wow. What power in a word, what intrigue in etymology. To be absolute is to be free. Although I might note that the clever marketing company that co-opted Absolut as a brand name might not wish to explore just how unrestrained from control an imbiber of their product might become.

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