Who ARE these people?

When droughts hit, I read officials who implore us not to wash our cars more than once a week.

I think I last washed mine a year ago.

Now this, from the New York Times:

"...Extrapolated to all Americans in the age group studied, the new findings suggest that over the course of a decade, the deaths of one million men and perhaps half a million women could be prevented just by eating less red and processed meats, according to estimates prepared by Dr. Barry Popkin, who wrote an editorial accompanying the report.

http://www.nytimes.com/2009/04/28/health/28brod.html?_r=1&em

"To prevent premature deaths related to red and processed meats, Dr. Popkin suggested in an interview that people should eat a hamburger only once or twice a week instead of every day, a small steak once a week instead of every other day, and a hot dog every month and a half instead of once a week."

Hey, I love me a burger and I love me a steak. But WHO eats a hamburger every single day? WHO eats steak every other day? WHO are these clueless carnivores with fat wallets and fatter bellies?