Zinsser the Wise

"In our day, all kinds of people can read. They all have the same ideal of the happy ending of a dull day -- a comfortable couch, a bed lamp, and something to read.

"And there must, in consequence, be writers to supply this need -- literature for the intelligent as for the moron -- a book for every brain, like a motor car for every purse."

-- Hans Zinsser, Rats, Lice and History.